Deliver a free guide and add the reader to your list

When someone asks for your free guide, email them the download, add them to Mailchimp and log the source.

Easy Saves ~3 hours/month MarketingBy Flowngn team

Works with n8n · Make · Zapier

How it works

Trigger: Webhook — your download form is submitted
  1. Your form sends the name and email to the webhook.
  2. Email them the download link.
  3. Add them to your Mailchimp audience with a lead-magnet tag.
  4. Log the download and its source in a sheet.

Diagram

Download formWebhookGEmail the downloadGmailMAdd to audienceMailchimpGLog downloadGoogle Sheets
Trigger App

Build it

Pick your tool — same automation, step by step.

Copy and paste straight into an n8n canvas (Ctrl+V), or download and use Import from File. Then connect your own credentials and replace every YOUR_… placeholder.

Workflow JSON
Show code (159 lines)
{
  "name": "Deliver a free guide and add the reader to your list (Flowngn)",
  "nodes": [
    {
      "parameters": {
        "content": "## Deliver a free guide and add the reader to your list\nWhen someone asks for your free guide, email them the download, add them to Mailchimp and log the source.\n\n**Setup**\n1. Open each node and connect your own credentials.\n2. Replace every YOUR_… placeholder.\n3. Test once, then activate.\n\nFree template from Flowngn",
        "height": 260,
        "width": 340
      },
      "id": "310bce97-ca1c-4fa1-afb0-4e66cb931f47",
      "name": "Setup notes",
      "type": "n8n-nodes-base.stickyNote",
      "typeVersion": 1,
      "position": [
        -420,
        -60
      ]
    },
    {
      "parameters": {
        "httpMethod": "POST",
        "path": "lead-magnet",
        "options": {}
      },
      "id": "310bce97-ca1c-4fa1-afb0-4e66cb931f47",
      "name": "Download form",
      "type": "n8n-nodes-base.webhook",
      "typeVersion": 2,
      "position": [
        0,
        0
      ],
      "webhookId": "310bce97-ca1c-4fa1-afb0-4e66cb931f47"
    },
    {
      "parameters": {
        "sendTo": "={{ $json.body.email }}",
        "subject": "=Here's your copy of YOUR_GUIDE_NAME",
        "emailType": "text",
        "message": "=Hi {{ $json.body.name || 'there' }},\n\nThanks for your interest! Download it here:\nYOUR_DOWNLOAD_LINK\n\nIf you have a question about it, just reply — I read every email.\n\nYOUR_NAME",
        "options": {
          "appendAttribution": false
        }
      },
      "id": "310bce97-ca1c-4fa1-afb0-4e66cb931f47",
      "name": "Email the download",
      "type": "n8n-nodes-base.gmail",
      "typeVersion": 2.1,
      "position": [
        300,
        0
      ]
    },
    {
      "parameters": {
        "list": "YOUR_AUDIENCE_ID",
        "email": "={{ $('Download form').item.json.body.email }}",
        "status": "subscribed",
        "options": {
          "tags": [
            "lead-magnet"
          ]
        },
        "mergeFieldsUi": {
          "mergeFieldsValues": [
            {
              "name": "FNAME",
              "value": "={{ $('Download form').item.json.body.name }}"
            }
          ]
        }
      },
      "id": "310bce97-ca1c-4fa1-afb0-4e66cb931f47",
      "name": "Add to audience",
      "type": "n8n-nodes-base.mailchimp",
      "typeVersion": 1,
      "position": [
        600,
        0
      ]
    },
    {
      "parameters": {
        "operation": "append",
        "documentId": {
          "__rl": true,
          "value": "YOUR_SPREADSHEET_ID",
          "mode": "id"
        },
        "sheetName": {
          "__rl": true,
          "value": "Downloads",
          "mode": "name"
        },
        "columns": {
          "mappingMode": "defineBelow",
          "value": {
            "date": "={{ $now.toISO() }}",
            "name": "={{ $('Download form').item.json.body.name }}",
            "email": "={{ $('Download form').item.json.body.email }}",
            "source": "={{ $('Download form').item.json.body.utm_source || 'direct' }}"
          }
        },
        "options": {}
      },
      "id": "310bce97-ca1c-4fa1-afb0-4e66cb931f47",
      "name": "Log download",
      "type": "n8n-nodes-base.googleSheets",
      "typeVersion": 4.5,
      "position": [
        900,
        0
      ]
    }
  ],
  "connections": {
    "Download form": {
      "main": [
        [
          {
            "node": "Email the download",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Email the download": {
      "main": [
        [
          {
            "node": "Add to audience",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Add to audience": {
      "main": [
        [
          {
            "node": "Log download",
            "type": "main",
            "index": 0
          }
        ]
      ]
    }
  },
  "pinData": {},
  "settings": {
    "executionOrder": "v1"
  },
  "meta": {
    "templateCredsSetupCompleted": false
  },
  "tags": []
}

Open in the playground to edit →

Tips

  • Send utm_source from your form to see which channel brings the most readers.

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