Welcome new subscribers from Stripe
When someone subscribes, send a personal welcome email and celebrate in Slack.
How it works
Trigger: Stripe — subscription created
- Receive the new subscription event from Stripe.
- Look up the customer's name and email.
- Send a personal welcome email from your own inbox.
- Post 🎉 with the plan to #wins in Slack.
Diagram
Trigger App
Build it
Pick your tool — same automation, step by step.
Copy and paste straight into an n8n canvas (Ctrl+V), or download and use Import from File. Then connect your own credentials and replace every YOUR_… placeholder.
Show code (127 lines)
{
"name": "Welcome new subscribers from Stripe (Flowngn)",
"nodes": [
{
"parameters": {
"content": "## Welcome new subscribers from Stripe\nWhen someone subscribes, send a personal welcome email and celebrate in Slack.\n\n**Setup**\n1. Open each node and connect your own credentials.\n2. Replace every YOUR_… placeholder.\n3. Test once, then activate.\n\nFree template from Flowngn",
"height": 260,
"width": 340
},
"id": "458223d5-1673-42cd-a93b-ba83e310f7ff",
"name": "Setup notes",
"type": "n8n-nodes-base.stickyNote",
"typeVersion": 1,
"position": [
-420,
-60
]
},
{
"parameters": {
"events": [
"customer.subscription.created"
]
},
"id": "458223d5-1673-42cd-a93b-ba83e310f7ff",
"name": "New subscription",
"type": "n8n-nodes-base.stripeTrigger",
"typeVersion": 1,
"position": [
0,
0
],
"webhookId": "458223d5-1673-42cd-a93b-ba83e310f7ff"
},
{
"parameters": {
"resource": "customer",
"operation": "get",
"customerId": "={{ $json.data.object.customer }}"
},
"id": "458223d5-1673-42cd-a93b-ba83e310f7ff",
"name": "Get customer",
"type": "n8n-nodes-base.stripe",
"typeVersion": 1,
"position": [
300,
0
]
},
{
"parameters": {
"sendTo": "={{ $json.email }}",
"subject": "Welcome aboard!",
"emailType": "text",
"message": "=Hi {{ ($json.name || '').split(' ')[0] || 'there' }},\n\nI'm the founder — thank you for subscribing! If you hit any problem or have an idea, just reply to this email. I read every one.\n\nYOUR_NAME",
"options": {
"appendAttribution": false
}
},
"id": "458223d5-1673-42cd-a93b-ba83e310f7ff",
"name": "Personal welcome",
"type": "n8n-nodes-base.gmail",
"typeVersion": 2.1,
"position": [
600,
0
]
},
{
"parameters": {
"select": "channel",
"channelId": {
"__rl": true,
"value": "#wins",
"mode": "name"
},
"text": "=🎉 New subscriber: {{ $('Get customer').item.json.email }} — {{ $('New subscription').item.json.data.object.items.data[0].price.nickname || 'subscription' }}",
"otherOptions": {}
},
"id": "458223d5-1673-42cd-a93b-ba83e310f7ff",
"name": "Celebrate in #wins",
"type": "n8n-nodes-base.slack",
"typeVersion": 2.2,
"position": [
600,
220
]
}
],
"connections": {
"New subscription": {
"main": [
[
{
"node": "Get customer",
"type": "main",
"index": 0
}
]
]
},
"Get customer": {
"main": [
[
{
"node": "Personal welcome",
"type": "main",
"index": 0
},
{
"node": "Celebrate in #wins",
"type": "main",
"index": 0
}
]
]
}
},
"pinData": {},
"settings": {
"executionOrder": "v1"
},
"meta": {
"templateCredsSetupCompleted": false
},
"tags": []
}In Make, create a new scenario and add these modules in order:
- Stripe › Watch Events (subscription created)
- Stripe › Retrieve a Customer
- Gmail › Send an Email
- Slack › Create a Message
- Every module run uses Make operations — the free plan includes a monthly quota.
- Module and step names can differ slightly as Make and Zapier update their apps.
In Zapier, create a new Zap and add these steps in order:
- Stripe — New Event (subscription created)
- Stripe — Find Customer
- Gmail — Send Email
- Slack — Send Channel Message
- Zaps with more than two steps need a paid Zapier plan.
- Module and step names can differ slightly as Make and Zapier update their apps.
Tips
- Personal plain-text emails from the founder get far more replies.
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